America is winning the air war and losing the information war

Source: Blaze Media · Bias: Right

Summary

As the shooting war with Iran enters its sixth month, the United States continues to smash Iran’s military — and lose the information war in Iran, at home, and around the world.American forces can strike targets across Iran and hit Tehran’s regional allies, especially the Houthis in Yemen. By every conventional military measure, Iran is taking severe losses. Yet a growing domestic and international audience believes Tehran is fighting the United States to a standstill.The Iranian officials would earn an A in my information-warfare seminar. Too many American officials would earn an FIt is not. But Iran is winning the argument over what the war means.Too many senior American officials still treat television — whether broadcast or streamed — as a record of an event rather than a battlefield in its own right. The War Department approaches global visual media as if it were still 1991 and Desert Storm. That must change.U.S. military planners still tend to think in Clausewitzian terms: War is politics conducted through the controlled application of violence. That formulation reflected the technology of the early 19th century. It does not account for an information age in which images cross the globe in milliseconds and political effects can precede, outweigh, or even replace battlefield effects.I call this form of conflict SOFTWAR: the hostile use of global visual media to shape another society’s will by changing its view of reality. Three colleagues and I have taught this form of warfare to generations of students at U.S. war, staff, and intelligence colleges since the early 1990s. Too few American institutions adapted.Iran did. Its military and intelligence apparatus has embraced the concept since at least 2003 and even adopted the American-coined term in its own publications and influence operations.That helps explain why the United States has spent billions of dollars over five months while Iranian drone and missile attacks — and Tehran’s televised defiance — continue. Washington is using Cold War systems and industrial-age doctrine against an asymmetric enemy organized for the infosphere.Iran’s theocratic dictatorship is fighting a four-dimensional guerrilla war across land, sea, air, and information. Its military losses have limited its ability to retaliate directly against U.S. forces. Its remaining attacks are therefore chosen less for battlefield effect than for global media impact.Oil tankers and cargo ships in the Strait of Hormuz, a desalination plant and power station in Kuwait, Saudi Arabia’s state-owned oil hub, a liquefied natural gas facility in Qatar, a U.S. communications center in Jordan, and American naval facilities in Bahrain all produce frightening images and headlines.RELATED: The only Iran plan that doesn’t end with a 20-year hangover Marcin Golba/NurPhoto/Getty ImagesIran times its scattered counterattacks for its own early-morning hours so the images arrive during the American prime-time news cycle. The objective is not merely to damage a target. It is to shape the story told about the war here, there, and everywhere.The United States helps Tehran by concentrating almost exclusively on visible military targets while leaving the regime’s domestic television system intact. Islamic Republic of Iran Broadcasting continues to push the mullahs’ account across dozens of television channels and through its official news operation.Washington destroys weapons and commanders but fails to contest the information environment that gives those losses political meaning. It has not destroyed the transmitters and replaced the regime’s message with one aimed directly at the Iranian people.Those people are the regime’s real engine: a population that has endured repression and the reported killing of tens of thousands of anti-government demonstrators. Outside the relatively small number of Iranians with access to Starlink, the United States has no coherent way to speak to them at scale.America does not lack the technology. The military weakened its own capacity. In 2024, it retired the EC-130J aircraft of the 193rd Special Operations Wing, the only U.S. airborne radio and television broadcast platform. The aircraft were judged too vulnerable for modern combat, but no announced drone replacement has taken over the mission.The result is overwhelming kinetic power without a direct means of reaching the Iranian public. It is the doctrine of a mechanic who responds to an engine-warning light by cutting the wire to the bulb. The warning disappears. The engine keeps failing.Meanwhile, Iranian propagandists study the American audience, especially younger people hostile to the Trump administration, and target them with AI-generated Lego-character videos.

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America is winning the air war and losing the information war
Blaze Media

America is winning the air war and losing the information war

Right

As the shooting war with Iran enters its sixth month, the United States continues to smash Iran’s military — and lose the information war in Iran, at home, and around the world.American forces can strike targets across Iran and hit Tehran’s regional allies, especially the Houthis in Yemen. By every conventional military measure, Iran is taking severe losses. Yet a growing domestic and international audience believes Tehran is fighting the United States to a standstill.The Iranian officials would earn an A in my information-warfare seminar. Too many American officials would earn an FIt is not. But Iran is winning the argument over what the war means.Too many senior American officials still treat television — whether broadcast or streamed — as a record of an event rather than a battlefield in its own right. The War Department approaches global visual media as if it were still 1991 and Desert Storm. That must change.U.S. military planners still tend to think in Clausewitzian terms: War is politics conducted through the controlled application of violence. That formulation reflected the technology of the early 19th century. It does not account for an information age in which images cross the globe in milliseconds and political effects can precede, outweigh, or even replace battlefield effects.I call this form of conflict SOFTWAR: the hostile use of global visual media to shape another society’s will by changing its view of reality. Three colleagues and I have taught this form of warfare to generations of students at U.S. war, staff, and intelligence colleges since the early 1990s. Too few American institutions adapted.Iran did. Its military and intelligence apparatus has embraced the concept since at least 2003 and even adopted the American-coined term in its own publications and influence operations.That helps explain why the United States has spent billions of dollars over five months while Iranian drone and missile attacks — and Tehran’s televised defiance — continue. Washington is using Cold War systems and industrial-age doctrine against an asymmetric enemy organized for the infosphere.Iran’s theocratic dictatorship is fighting a four-dimensional guerrilla war across land, sea, air, and information. Its military losses have limited its ability to retaliate directly against U.S. forces. Its remaining attacks are therefore chosen less for battlefield effect than for global media impact.Oil tankers and cargo ships in the Strait of Hormuz, a desalination plant and power station in Kuwait, Saudi Arabia’s state-owned oil hub, a liquefied natural gas facility in Qatar, a U.S. communications center in Jordan, and American naval facilities in Bahrain all produce frightening images and headlines.RELATED: The only Iran plan that doesn’t end with a 20-year hangover Marcin Golba/NurPhoto/Getty ImagesIran times its scattered counterattacks for its own early-morning hours so the images arrive during the American prime-time news cycle. The objective is not merely to damage a target. It is to shape the story told about the war here, there, and everywhere.The United States helps Tehran by concentrating almost exclusively on visible military targets while leaving the regime’s domestic television system intact. Islamic Republic of Iran Broadcasting continues to push the mullahs’ account across dozens of television channels and through its official news operation.Washington destroys weapons and commanders but fails to contest the information environment that gives those losses political meaning. It has not destroyed the transmitters and replaced the regime’s message with one aimed directly at the Iranian people.Those people are the regime’s real engine: a population that has endured repression and the reported killing of tens of thousands of anti-government demonstrators. Outside the relatively small number of Iranians with access to Starlink, the United States has no coherent way to speak to them at scale.America does not lack the technology. The military weakened its own capacity. In 2024, it retired the EC-130J aircraft of the 193rd Special Operations Wing, the only U.S. airborne radio and television broadcast platform. The aircraft were judged too vulnerable for modern combat, but no announced drone replacement has taken over the mission.The result is overwhelming kinetic power without a direct means of reaching the Iranian public. It is the doctrine of a mechanic who responds to an engine-warning light by cutting the wire to the bulb. The warning disappears. The engine keeps failing.Meanwhile, Iranian propagandists study the American audience, especially younger people hostile to the Trump administration, and target them with AI-generated Lego-character videos.

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