Washington Post roasted for op-ed linking lattes to destruction of society
Source: Alternet.org · Bias: Left
Summary
Some Washington Post readers are mocking the paper and its op-ed that suggests a link between Starbucks’ lattes, and loneliness and the destruction of society.The op-ed’s author, professor of politics Jakub Grygiel, writes that the “atomization of society begins with your morning coffee.” He immediately points out that 46 percent of Americans have had a specialty coffee drink in the past day, and “54 percent of U.S. adults feel isolated and half of them feel bereft of companionship ‘often or some of the time,’ according to the American Psychological Association.” Grygiel then says that ordering a latte your way is wasting everyone else’s time, which, he surmises, makes you feel lonely.“As specialty coffee consumption has surged (84 percent since 2011), so has the loneliness epidemic. Just a correlation? Consider what your coffee order reveals,” he suggests.“The salted caramel mocha latte, the iced brown sugar soy milk shaken espresso, the white chocolate macadamia cream cold brew are the triumph of hyper-individualization over communal norms,” he writes. “When you order a dirty spiced chai with oat milk, you are not only wasting the time of other customers in line but also are signaling that your personal appetites demand an elaborate, customized response. You are asserting your primacy, unique in the complexity of your desires, and stand apart from your nation’s simple rituals. No wonder you’re alone.”Grygiel makes no mention of the fact that a significant portion of Starbucks’ business model is based on customized coffee drinks. Some readers slammed Grygiel, with several questioning whether his work was satire.“This is satire, people. This has to be satire. I know it’s satire. Please tell me it’s satire,” wrote one reader.Others tried to bring the conversation back to politics, which is the author’s stock in trade.“The atomization of society begins with you taking about coffee and not the Trump administrations efforts to destabilize our democracy,” chastised another.“I think the largest problem with American society is all the fascists, but that is just my opinion,” suggested a reader.“I don’t know,” said another reader. “I think the American obsession with assault rifles and the fact that the number of guns in private hands in America far exceeds the population may be a bigger threat to our society. But that’s just me. I can’t remember the last time a salted caramel mocha latte killed someone.”Others blasted the paper.Some Washington Post readers are mocking the paper and its op-ed that suggests a link between Starbucks’ lattes, and loneliness and the destruction of society.The op-ed’s author, professor of politics Jakub Grygiel, writes that the “atomization of society begins with your morning coffee.” He immediately points out that 46 percent of Americans have had a specialty coffee drink in the past day, and “54 percent of U.S. adults feel isolated and half of them feel bereft of companionship ‘often or some of the time,’ according to the American Psychological Association.” Grygiel then says that ordering a latte your way is wasting everyone else’s time, which, he surmises, makes you feel lonely.“As specialty coffee consumption has surged (84 percent since 2011), so has the loneliness epidemic. Just a correlation? Consider what your coffee order reveals,” he suggests.“The salted caramel mocha latte, the iced brown sugar soy milk shaken espresso, the white chocolate macadamia cream cold brew are the triumph of hyper-individualization over communal norms,” he writes. “When you order a dirty spiced chai with oat milk, you are not only wasting the time of other customers in line but also are signaling that your personal appetites demand an elaborate, customized response. You are asserting your primacy, unique in the complexity of your desires, and stand apart from your nation’s simple rituals. No wonder you’re alone.”Grygiel makes no mention of the fact that a significant portion of Starbucks’ business model is based on customized coffee drinks. Some readers slammed Grygiel, with several questioning whether his work was satire.“This is satire, people. This has to be satire. I know it’s satire. Please tell me it’s satire,” wrote one reader.Others tried to bring the conversation back to politics, which is the author’s stock in trade.“The atomization of society begins with you taking about coffee and not the Trump administrations efforts to destabilize our democracy,” chastised another.“I think the largest problem with American society is all the fascists, but that is just my opinion,” suggested a reader.“I don’t know,” said another reader. “I think the American obsession with assault rifles and the fact that the number of guns in private hands in America far exceeds the population may be a bigger threat to our society. But that’s just me. I can’t remember the last time a salted caramel mocha latte killed someone.”Others blasted the paper.
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